Why Semantic HTML Suddenly Matters Again
Search engines used to be the only machines reading your markup. That changed when large language models started using HTML structure to determine which statements on a page are primary claims and which are supporting detail.
Scope Semantic structure · LLM parsing · Heading hierarchy · Machine readability
How it works
Read the full explainer →Language models parse your HTML's semantic structure to determine claim hierarchy. A heading structure, proper list markup, and meaningful link text directly influence how AI systems represent and attribute your content in their responses.